Direct-to-consumer advertising has been a boon for the pharmaceutical industry since 1997, when it became legal in the United States for medications to be advertised on television.

Hospital Woebegone has taken this one step further, now allowing pharmaceutical advertisements on all free space within the hospital.

Toilet paper dispensers now suggest medications for hemorrhoids, and staircases feature ads for orthotic shoes and walkers. But there one area of “available ad space” causing particular controversy: the residents themselves.